Privacy Policy
GUDARI BEAUTY™
Effective Date: October 24, 2026
Gudari Beauty (“Gudari,” “we,” “us,” or “our”) respects your privacy. This Privacy Policy describes how we collect, use, disclose, retain, and protect personal information when you visit gudaribeauty.com, purchase our products, subscribe to our communications, contact us, or otherwise interact with our services.
This policy applies to information collected through our website and related business activities. It does not apply to third-party websites, applications, or services that we do not control.
By using our website, you acknowledge that you have received this Privacy Policy. Where applicable law requires consent, we will request consent separately.
The rights and disclosures that apply to you depend on your state of residence, our actual data practices, and applicable legal requirements.
1. Information We Collect
We may collect the following categories of personal information, depending on how you interact with us.
Identifiers and Contact Information
● Name
● Email address
● Telephone number
● Billing and shipping addresses
● Account or customer identifiers, if applicable
Commercial and Transaction Information
● Products viewed or purchased
● Order numbers and purchase history
● Transaction amounts and payment status
● Shipping and delivery information
● Return, refund, exchange, and customer-service records
Payment Information
Payments are processed by third-party payment providers. We may receive transaction-related information, such as payment status, payment method, card type, and limited or truncated card details.
We do not intend to collect or store complete payment-card numbers through our customer-service systems. Payment providers process payment information under their own privacy policies and terms.
Internet, Device, and Usage Information
When you visit our website, we or our service providers may automatically collect:
● IP address
● Browser type and version
● Device type and operating system
● Pages viewed, links clicked, and other website interactions
● Date, time, and duration of visits
● Referring and exit pages
● Approximate location inferred from technical information
● Cookie identifiers and similar technology identifiers
● Website performance, diagnostic, and security information
Communications and Preferences
We may collect information you provide when you contact customer care, submit an inquiry, participate in a promotion, complete a survey, subscribe to The Gudari Edit, or otherwise communicate with us.
We do not intentionally request sensitive personal information unless reasonably necessary for a specific business purpose and permitted by applicable law.
2. Sources of Personal Information
We collect personal information from:
● You, when you place an order, use an account, subscribe to communications, contact us, or submit information through the website
● Your browser or device, through cookies and similar technologies
● Service providers supporting our website, payments, shipping, communications, analytics, advertising, security, or customer service
● Publicly available sources or other third parties, where permitted by law
3. How We Use Personal Information
We may use personal information to:
● Process, confirm, fulfill, and deliver orders
● Process payments and prevent fraudulent or unauthorized transactions
● Provide order confirmations, shipping updates, and transactional communications
● Manage returns, refunds, exchanges, and customer-service requests
● Operate, maintain, troubleshoot, and secure our website
● Detect and prevent fraud, abuse, security incidents, and unlawful activity
● Analyze website use and improve our products, services, and customer experience
● Administer promotions and surveys
● Send marketing communications where permitted by law
● Measure advertising performance and improve marketing campaigns
● Comply with legal, regulatory, tax, and accounting requirements
● Establish, exercise, or defend legal claims
● Carry out other purposes disclosed when information is collected or otherwise permitted by law
We will not use personal information for materially incompatible purposes without providing any notice or obtaining consent required by applicable law.
4. Legal Bases for Processing
For customers in jurisdictions requiring a legal basis for processing, we may process personal information because:
● Processing is necessary to perform a contract or take steps requested before entering a contract
● Processing is necessary to comply with a legal obligation
● Processing is necessary for legitimate business interests, such as security, fraud prevention, service improvement, and customer support
● You have provided consent
● Processing is necessary to protect vital interests or for another lawful basis recognized by applicable law
The legal bases available and related rights depend on the laws applicable to your information.
5. Payments and Transaction Security
We use third-party payment processors to facilitate transactions. These providers may collect and process payment information under their own privacy policies, security practices, and terms.
We use reasonable safeguards designed to protect personal information within systems we control.
However, no method of electronic transmission or storage is completely secure, and we cannot guarantee absolute security.
6. Marketing Communications — The Gudari Edit
You may subscribe to The Gudari Edit, our email newsletter featuring product launches, product information, editorial content, promotions, and announcements.
We use your contact information to send requested communications and, where permitted, measure engagement and improve our communications.
You may unsubscribe from promotional emails at any time using the unsubscribe link in the message or by contacting support@gudaribeauty.com.
Unsubscribing from marketing communications will not stop transactional or service-related messages, including order confirmations, shipping notices, security notices, or responses to inquiries.
Where consent is required, we will obtain consent before sending marketing communications.
7. Cookies and Similar Technologies
We and our service providers may use cookies, pixels, tags, local storage, and similar technologies to:
● Provide essential website and shopping-cart functionality
● Maintain security and prevent fraud
● Remember preferences
● Analyze website traffic and performance
● Understand visitor interactions
● Measure marketing campaigns
● Support personalized advertising, where enabled and permitted
Essential Technologies
Support core website functions such as checkout, shopping carts, authentication, security, and fraud prevention.
Analytics Technologies
Help measure website traffic, interactions, performance, and functionality.
Functional Technologies
Remember preferences and improve the browsing experience.
Advertising Technologies
When enabled, these technologies may measure advertising performance, create audiences, and support personalized advertising.
You may manage cookies through your browser settings and any cookie-preference tool made available on our website.
Where legally required, we will obtain consent before using nonessential tracking technologies or provide applicable opt-out mechanisms.
Disabling certain technologies may affect website functionality.
8. Advertising, Analytics & Tracking Technologies
Gudari Beauty may use third-party advertising and analytics services, including Google Analytics, Meta Pixel (Facebook and Instagram), and TikTok Pixel, to understand website activity, measure advertising performance, and improve the shopping experience.
When enabled, these technologies may collect or receive information including:
● IP addresses and device identifiers
● Browser information and cookie identifiers
● Pages visited and products viewed
● Website interactions, including products added to a shopping bag
● Purchase events and transaction-related information
● Advertising interactions and referral information
● Other information transmitted through configured advertising integrations
Depending on the integration and its configuration, certain customer information may be transmitted to advertising providers for matching, attribution, or measurement purposes.
We seek to limit information shared through these integrations to what is appropriate for their intended purposes and applicable legal requirements.
Personalized Advertising
Information collected through advertising technologies may be used to:
● Measure advertising campaign performance
● Understand customer interactions with our website
● Create or refine advertising audiences
● Display advertisements on Facebook, Instagram, TikTok, Google, and related advertising networks
● Improve the relevance of our marketing communications
Advertising providers may process information according to their applicable terms and privacy policies.
Some of these activities may qualify as targeted advertising, a sale, or sharing of personal information under applicable state privacy laws, even where no monetary payment is exchanged.
Your Advertising Privacy Choices
Where required by applicable law, Gudari Beauty will provide appropriate methods to manage nonessential cookies and opt out of targeted advertising or applicable sales or sharing of personal information.
Depending on the controls available, you may:
● Adjust preferences through our website’s cookie-management tools
● Change cookie settings through your browser
● Manage advertising preferences through Google, Meta, or TikTok
● Submit an applicable privacy request to support@gudaribeauty.com
Browser settings and advertising-platform preferences may not control every type of data processing.
Where legally required, we will recognize applicable opt-out preference signals and provide additional methods for exercising privacy rights.
Third-Party Advertising Policies
For additional information about how advertising providers process information, please review:
● Google Privacy Policy: https://policies.google.com/privacy
● Meta Privacy Policy: https://www.facebook.com/privacy/policy/
● TikTok Privacy Policy: https://www.tiktok.com/legal/page/us/privacy-policy/en
9. How We Disclose Personal Information
We may disclose personal information to service providers and other recipients when reasonably necessary for the purposes described in this policy.
These recipients may include:
● Website hosting and e-commerce providers, including Squarespace
● Payment processors and fraud-prevention providers
● Shipping carriers, fulfillment providers, and logistics partners
● Email marketing and customer-service platforms
● Analytics and information-technology providers
● Advertising and social-media providers, where enabled
● Professional advisers, including attorneys, accountants, insurers, and auditors
● Government authorities, courts, regulators, or law-enforcement agencies when required or permitted by law
● Parties involved in a merger, acquisition, financing, reorganization, bankruptcy, or sale of assets
Service providers may process personal information on our behalf, subject to contractual or legal restrictions. Some recipients may process information for their own purposes under their respective privacy policies.
We do not sell customer contact lists to unrelated third parties for their independent marketing.
However, advertising and analytics activities may constitute a sale, sharing, or processing for targeted advertising under certain privacy laws.
10. Data Retention
We retain personal information for as long as reasonably necessary for the purposes described in this policy, including order fulfillment, customer support, accounting, fraud prevention, legal compliance, and dispute resolution.
Retention periods depend on the type of information, the purpose for which it was collected, applicable legal requirements, and operational needs.
● Order and transaction records may be retained for applicable tax, accounting, warranty, and legal requirements.
● Customer-service records may be retained as reasonably necessary to respond to inquiries and investigate concerns.
● Marketing subscription information may be retained while a subscription is active. Limited suppression records may be retained to honor unsubscribe requests.
● Technical, security, and analytics information may be retained according to applicable provider settings and business needs.
When information is no longer required, we take reasonable steps to delete, deidentify, or securely dispose of it, subject to applicable legal obligations.
11. Your Privacy Rights
Depending on your location and applicable law, you may have the right to:
● Confirm whether we process personal information about you
● Access or obtain a copy of certain personal information
● Correct inaccurate information
● Request deletion, subject to legal exceptions
● Receive certain information in a portable format
● Opt out of certain targeted advertising, sales, or sharing of personal information
● Withdraw consent where processing is based on consent
● Limit certain uses of sensitive personal information, where applicable
● Appeal a privacy-request decision, where required by law
● Lodge a complaint with an applicable privacy or data-protection authority
These rights are not absolute and may be limited by applicable law.
To submit a privacy request, contact:
Please include Privacy Request in the subject line and describe your request.
We may request information reasonably necessary to verify your identity and protect against fraudulent requests.
We will respond within the timeframe required by applicable law and explain any lawful exceptions or available appeal procedures.
We will not unlawfully discriminate against customers for exercising privacy rights.
12. State-Specific Privacy Rights
Residents of certain U.S. states, including California and Texas, may have additional privacy rights where applicable laws cover our business activities.
California residents may have rights under the California Consumer Privacy Act, as amended, if Gudari is subject to that law.
These may include rights concerning access, correction, deletion, portability, and opting out of the sale or sharing of personal information.
Residents of Texas and other states may have rights under applicable state privacy laws.
The scope of these laws, including small-business exemptions, varies by jurisdiction.
If applicable laws require additional disclosures, request methods, authorized-agent procedures, appeal processes, or opt-out mechanisms, Gudari Beauty will provide them.
13. Information Security
We maintain reasonable administrative, technical, and organizational safeguards designed to protect personal information against unauthorized access, alteration, disclosure, loss, misuse, or destruction.
Safeguards may include secure connections, access controls, authentication measures, service-provider oversight, and procedures for responding to security incidents.
No security program can eliminate every risk.
If a security incident affects personal information, we will provide notices required by applicable law.
14. Children’s Privacy
Our website and services are intended for a general audience and are not directed toward children under 13.
We do not knowingly collect personal information directly from children under 13 without legally required parental consent.
If we learn that personal information has been collected from a child in violation of applicable law, we will take appropriate steps to delete or otherwise address the information.
Parents or guardians may contact support@gudaribeauty.com regarding children’s privacy concerns.
15. Third-Party Websites and Services
Our website may contain links to third-party websites, social-media platforms, payment services, or other external services.
These third parties operate under their own privacy policies and terms.
We encourage visitors to review those policies before providing personal information.
Gudari Beauty is not responsible for independent privacy practices of third-party websites or services outside our control.
16. International Data Processing
Gudari Beauty currently intends to serve customers within the United States.
However, certain technology, payment, analytics, advertising, or other service providers may process or store information outside a customer’s state or country.
Where applicable, we will comply with legal requirements governing international data processing and transfers.
17. Changes to This Privacy Policy
We may update this Privacy Policy to reflect changes in our business practices, technology, service providers, legal obligations, or data-processing activities.
Revised policies will be posted on our website with an updated effective date.
Where required by law, we will provide additional notice or obtain consent before implementing material changes.
18. Contact Us
For questions about this Privacy Policy or our privacy practices, please contact:
GUDARI BEAUTY™
Privacy & Customer Care: support@gudaribeauty.com
Website: gudaribeauty.com
Effective Date: October 24, 2026
Elevated. Effortless. Refined.